Internet Marketing - It’s All In The Keywords
Though you may think that choosing a killer domain, a great web host, and getting your Internet marketing site up and running is step number one. But here’s the thing… choosing the right keywords might even trump that. Of course, you can always go back and change your page later on, but you really need to be thinking about keywords in the copy of your page as well as in the META tags. The better your keyword usage, the easier it will be for search engines to find you and the more traffic your Internet marketing business will get over time.
We used to run to Overture’s keyword suggestion tool when trying to decide on keywords. It was just convenient and simple. But sad to say, it’s heyday has passed. We heard it was closing and the evidence is in that the site hasn’t updated since January 2007. It’s just not doing the job anymore. We need a new go-to site for keyword discovery.
What would you say, if I told you here’s another site that works just as well, if not better? SEOBook.com’s keyword suggestion tool is very comprehensive. It not only comes back with search results from Google, Yahoo, and MSN, it includes information on traffic estimation, trends, and it will even link you into Word Tracker, the paid professional search tool, providing you’re a member. The drawback with SEOBook is that it’s become very popular, and like Overture used to seize up when it was overused, SEOBook’s tool does the same thing. If you put in a general term and you get 0 results, it probably means that the tool is just too busy.
Begin by using a very general term, though, for whatever niche you’re in. Let’s say it’s birds. You sell bird cages, exotic birds, and special bird foods. So, you go over to SEOBook and plug in “birds.” The top word comes back “bird” with 829,227 searches for the month. That’s competitive! So, you probably want to go for a less competitive term, especially if you’re just starting out and your page has no page rank from Google. If you move down the list a bit, you’ll find “bird supply,” with a search volume of 23,611. That’s a term you can compete for. Keep moving down the list and find words that apply to your niche with a search volume of 10,000 or more and you’ll probably have some pretty good keywords for your Internet marketing business. Use them in everything you do.
Keywords are extremely important in Internet marketing, and if you want free search engine traffic, you should choose them wisely. Find keywords that are relevant to your niche and the products you’re selling and stick with the lower search volumes, until your Internet marketing business has some search engine traction. Though search engine optimization isn’t something that works right away, over time, you’ll see the free traffic pick up and make a huge difference in how your Internet marketing business performs.
Source: isname.com
Internet Marketing - Finding A Niche
One hurdle people find difficult to overcome is choosing their first niche. What they’re suffering is that old “paralysis by analysis” feeling. They’re thinking so hard about what will make money via Internet marketing, that they’re totally ignoring one very important rule of business: Do what you love. If you aren’t having fun every day. What’s the point?
So, what can you do? Here are some ways that you can jog yourself into a great Internet marketing niche:
Decide what has fascinated you over the past 10 years. Maybe it’s comic books. I like comic books. Is it a good niche? Perhaps. But you might be into fishing or gardening, or even kite boarding. But whatever it is, it has to excite you. You have to have a desire to want to learn more about the subject or you already have to be very knowledgeable, but you have to enjoy whatever your niche is.
Go to the library and walk up and down the nonfiction aisles, while looking at the book titles. The first book you’re interested enough in to pick up might be a good choice of Internet marketing niche. But maybe not. Keep walking until you find something you can become engrossed in from antiques to zoology, you’ll certainly find something that draws you in.
But if that doesn’t work. Try giving yourself a sleep suggestion. When you close your eyes at night, ask yourself, what should my Internet marketing niche be? In the morning, you’ll probably come up with an answer. No one is sure how this works, but it does. And, it works for solving just about any problem. Your subconscious has the information. You just need to access it.
Don’t just settle on one Internet marketing niche, though. Try to come up with a list of about 5 that might be workable. Then, go over to the keyword selection tool at SEOBook.com and plug your niches in, one at a time. See what kind of traffic the main keyword for your niche is getting. Go to AdWords and see what kind of traffic words are getting. For example, if I plug fishing into the “Google Traffic Estimator” I see that the competition is high, the cost per click for AdWords is $0.69 - $1.01 and that the term gets 8,000 - 10,000 clicks on AdWords ads per day. That’s a great niche to be in! On the other hand, if I plug in “basketweaving,” it’s at the other end of the spectrum. There’s little competition, and there’s only 1 click per day. Not too good. So, go through your list, until you find a term for which people are actively searching for and buying products.
Finding your Internet marketing niche shouldn’t be that hard. Don’t go nuts trying to decide what it is because it will probably change with time. You’re learning, so much of what you do at the start will be changed and modified as you learn more and progress. Just don’t’ freeze up. You’ll accomplish exactly zero, if you don’t start somewhere.
Source: iSnare.com